How much does a WordPress website cost in India in 2026? From ₹10,000 to ₹10L+, explore our full pricing breakdown for business, eCommerce, and AI-ready sites.
Quick answer
A WordPress website in India costs anywhere from around ₹10,000 for a bare template install with a freelancer to ₹3,00,000 or more for a custom-designed business site with proper plugins, security hardening and a content migration. The wide range exists because "WordPress site" covers two very different jobs: dropping a pre-built theme onto hosting and calling it done, or designing custom page templates, wiring up the right plugins, migrating content correctly and setting up maintenance so the site does not get hacked or slow down within a year. Anraone builds custom WordPress sites (not template installs) starting around the ₹50,000 mark for a 5-12 page business site, scaling to ₹1,10,000-plus for advanced builds and ₹1,75,000-plus for WooCommerce stores, in the same range as our other custom web work. If you only need a cheap brochure site and don't care about custom design, a template-based freelance build can genuinely cost less than that, and that's a fair choice for some businesses.
Key takeaways
- Theme/template cost and custom design cost are not the same thing; a ₹15,000 quote and a ₹1,50,000 quote can both say "WordPress" and mean completely different builds.
- The number of unique page templates (home, service, product, blog, contact) drives cost more than total page count, because each template is designed and built once, then reused.
- Plugins are not free forever: premium plugin licences typically run ₹5,000-₹25,000 a year, and stacking too many is the single biggest cause of a slow, fragile WordPress site.
- WooCommerce stores cost more than brochure sites because of payment gateway setup, inventory logic, tax configuration and extra security testing.
- Content migration (moving existing pages, images and SEO metadata across without breaking URLs) is routinely underquoted and is where WordPress projects run over budget.
- WordPress needs ongoing maintenance, security patching and backups; budgeting only for the launch and skipping this is how sites get hacked or break after an update.
What actually drives the cost of a WordPress site
Four things move the price more than anything else, and none of them is "how many pages."
Theme or template vs custom design. A pre-built theme (bought for ₹2,000-₹8,000 or free) gets you a working site fast because someone else already designed and coded it. You're customising colours, logos and content inside someone else's structure. Custom design means a designer builds your layout from scratch to match your brand and your actual user flow, then a developer turns it into WordPress templates. Custom design costs more upfront and is usually the difference between a site that looks like every other business in your category and one that doesn't.
Number of page templates, not number of pages. A 40-page site built from four templates (one homepage layout, one service-page layout, one blog-post layout, one contact layout) costs a fraction of a 10-page site where every page has a different layout. Ask any quote you receive how many distinct templates it covers, not how many pages.
Plugins needed. A contact form, an SEO plugin and a caching plugin are close to free. Booking systems, membership/paywall logic, multi-currency pricing, custom API integrations (CRM, ERP, WhatsApp) each add licence cost and, more importantly, add development time to configure and test them together. Plugin conflicts are the most common reason a WordPress build overruns its estimate.
E-commerce vs brochure. A brochure site tells people what you do and captures a lead. A WooCommerce store has to handle payment gateway integration, tax rules, inventory sync, shipping rules and a checkout flow that has to work under real transaction load, plus stricter security since it's handling payment data. That's a different (and pricier) project, not an add-on.
Content migration. If you're moving from an existing site, someone has to move every page, image, blog post and its SEO metadata across without breaking URLs your site already ranks for. On a 50-page site this is genuine, billable work, and it's the line item most often left out of a cheap quote, then billed separately once the project is already underway.
Realistic price bands in India (2026)
The old "₹10,000 to ₹10 lakh+" range you'll see quoted around the web is technically true but not useful, because it mixes two different markets. Here's the honest split:
- Bare template install, freelancer: roughly ₹10,000-₹30,000. You get a theme, your logo and content dropped in, and basic plugins. Fine for a personal brand or a very simple local business that doesn't need custom design.
- Custom-designed business site (5-12 pages), agency: roughly ₹50,000-₹1,10,000. Custom templates, proper on-page SEO structure, mobile-responsive design, a handful of well-chosen plugins. This is Anraone's business-site band, and it's where most companies that actually want a professional site should be budgeting.
- Advanced build with integrations: roughly ₹1,10,000-₹1,75,000. More templates, CRM or booking integrations, richer content structure, longer build (6-10 weeks).
- WooCommerce store: roughly ₹1,75,000 and up, 8-12 weeks, scaling with product count and integration complexity (payment gateways, inventory, ERP sync).
- Large custom platform, enterprise integrations: ₹3,00,000 and beyond, where WordPress is being asked to do more than it's naturally good at (heavy custom logic, complex ERP/CRM sync), and it's worth asking whether WordPress is even the right tool at that point.
These are Anraone's own custom-build bands, not template pricing; a bare template site from a freelancer can genuinely land below our starting price, and for a very simple, low-stakes site that can be the right call.
WordPress's real tradeoffs
WordPress earns its popularity honestly: it launches fast, your team can edit text and images yourselves without calling a developer every time, and the plugin ecosystem means almost any feature already exists as an add-on rather than something you build from zero. For a business that wants to self-manage content after launch, that's a genuine advantage over a custom-coded site.
The costs show up later, not at launch. Every plugin you install is code you didn't write and now depend on, and each one needs updating when WordPress core updates, or it becomes a security hole. Stack ten or fifteen plugins (common on sites that have grown organically over a few years) and you get slower page loads, plugin conflicts that break the site after an update, and a bigger attack surface for the automated bots that scan WordPress sites for known vulnerabilities. None of this means avoid WordPress. It means budget for maintenance as a real, ongoing line item rather than something you'll "get to later."
Ongoing maintenance and security, budgeted honestly
A WordPress site is not a one-time purchase. At minimum, budget for: core and plugin updates (monthly), backups (automated, tested occasionally to confirm they actually restore), a security scan or firewall plugin, and hosting that's actually managed rather than the cheapest shared plan you can find. Skipping this is how sites get hacked, and cleaning up a hacked WordPress site costs far more than the maintenance would have. If you want a site you never have to think about after launch, that's a fair thing to want, and it's worth saying plainly: it isn't what WordPress is built for, and a lower-maintenance stack might suit you better.
Where Anraone fits, and where it doesn't
Anraone's default stack for custom web work is Next.js and React, not WordPress, because it gives us more control over performance and security without plugin dependency. We build on WordPress when a client specifically wants it, usually because their team needs to self-edit content without a developer, or because a plugin ecosystem genuinely solves a business need faster than custom code would. When we do build on WordPress, it's a custom design, not a template install, and it comes with the maintenance conversation up front rather than as a surprise six months in. If your priority is the lowest possible sticker price on a simple site, a freelancer with a template is a reasonable choice and we'll say so. If you want a site built to convert and to hold up under real traffic, that's a conversation worth having through our web development team, alongside SEO if visibility matters as much as the build itself.
